Making Life Sweeter

This is a serious bit – even fudge folk can be grown up when they need to be. And we’re clear about Our Purpose – it’s Making Life Sweeter – making nice things and making things nicer for all along the way. Just like Jim taught us.Our Vision is to be the expert confectioners who create the most delicious, handmade, natural & trailblazing products in the world, delivered through an engaging and entertaining experience in a way that our competitors cannot match or imitate.

SustainabilityOur Sweet Journey

About Us

Over 40 years ago we introduced an unknown concept to the UK: creamy, premium fudge, handmade in small batches, using traditional techniques, all-natural ingredients, and decorated individually by skilled artisan hands. We haven’t stopped trailblazing or innovating since, and never compromise on any of our core values.

From fudge, toffee and caramel to honeycomb, coconut ice and beyond, we’re continually developing and perfecting our recipes to ensure our confectionery can’t be beaten for taste and quality. With six now iconic shops in the heart of the UK’s most beautiful historic cities and towns, we became a household name among fudge-lovers everywhere, and in the last decade grew our innovative production kitchen to develop and supply artisan gifts to the best loved luxury department stores and hotels in the country.

Our innovative range not only tastes and feels good, but is packaged with premium, but sustainable gifting in mind. 99% of our packaging is kerbside recyclable, and in some instances made from already recycled and compostable material. We’re constantly reinventing our product and packaging to ensure it’s as sustainable as possible – it’s an ongoing mission, and one that our teams have fully embraced and are passionate to play a part in.

In 2022 we became employee owned, putting the future of our business in the hands of the amazing people that helped us get to where we are today. From our beloved fudgemakers to our customer service and fulfilment teams, each and every member of the fudge family is driven to continue our sweet journey, to make nice things and make things nicer along the way.

Our Business is built on 3 strong pillars:


Continuing to create amazingly tasty products by embracing change, improving productivity and spreading the word of fudge all around the world. No one does it quite like us!


Our fudge family are a highly skilled, fun-loving bunch. We want to keep it that way by continuing to nurture individuality & progression so we can deliver a unique, joyous, and genuine experience to all our customers.


Challenging ourselves to actively do more to find ways to reduce, repair, reuse, recycle and replace to minimise our environmental impact and give back wherever possible. Making nice things and making things nicer along the way.